Interactive catalog of Fender
As part of the promoting project, we worked on a different catalogue improving all the conventional made previously by Fender company, and making the branding of its catalogue of guitars, basses, amps…
This way, if you decide buying a fender guitar, the final factor shouldn´t be out of your hands. That would mean that you share its values. The challenge for us was, basically, maintaining the high level.
This APP or catalogue follows the same corporative branding guidelines. It offers you exploring guitars both, in a playful way and more organized. On the one hand, the screen features of these sort of devices, let you explore their possibilities (just dragging and dropping). On the other hand, accessing through a models index. Every guitar file card is loaded in an interactive 3D gallery. Hey, by the way! These 3D models are exclusively made by Gökotta studio.